We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo - Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL, Micheline. Logotype - Logo based only on the company name. A unique font, or unique layout style can make a great logo, for example: LG, Coca-Cola , IBM.FedEx
Let's talk about each kind separately,
Iconic Logos can be very different. The classic variation is to make the symbol fit any of the basic geometrical shapes. For Example:
The best shapes to use are symmetrical geometrical shapes They can be placed almost anywhere and still maintain the balance; they are very easy to handle.
And at last there is no obligation in what kind of shape to use , you can use any free form shape you want, but you have to be very careful with the placement, so the logo doesn't look like it is falling apart or going to fall: By selecting the shape, you should consider how conservative and stable your company wants to appear.
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